Importance of Social Media Optimization (SMO) - TOP SEO INDIA

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Social Media Optimization (SMO) is a new term in online marketing that was discovered by online marketing experts. The question comes first in mind is 'What is Social Media Optimization?'… Social Media Optimization is nothing but very important and brilliant method to pull the web traffic on your website and also allow you to promote or increase your website online marketing. SMO is different from search engine optimization (SEO). Social Media Optimization is the way by which you can attract the visitors on your website from the sources other than the search engines.

SEO is still very effective tool to pull or increase the web traffic but other than search engines there are many sources to pull the traffic on website. The other sources such as creating and posting on blogs, discussion forums, Social networking websites (Facebook, Twitter, Digg…etc), online video etc can play a very major role to increase the web traffic.

Other examples of social media marketing are Social Bookmarking websites, digg, del.icio.us, and Squidoo. Basically, these types of websites allow the people to create a community of people with similar interest.

Google Traffic Report Card-Does Your Website Pass? Part 1

This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.

Why incoming links? First because these are what Google places the maximum value on. But, all incoming links are NOT created identical. This 7 part course looks at the kinds of links Google values when "rating" your website in the SERP's. Each type of link discussed is significant to your on the whole link approach and accordingly your free traffic levels.

The first factor is of course the newscaster text used in your incoming links. The significance of the keywords used to link to your website are more important to Google than the content that is in point of fact on your page. You can generally use anchor link text with your keywords and not even have the keywords on the page and still get a good ranking in Google for that term if enough incoming links have that keyword pharse in them.

If you've heard of the phrase "Google Bombing" then you know what I'm talking about. Essentially it's when a set of webmasters or blog owners decide to get a page ranked for a certain term and all leave links back to the selected site with the keyword phrase that they want that page to rank for.

The "Google Bombing" was done by at most a few hundred links with this link text pointing to the page. Though more links would in all probability be necissary for a more competative term. Still, it goes to show how important link text is to the rankings of a page.

Google Bombing is nothing new. But what many people don't realize is that Google places more application on the anchor link text that it finds when it first discovers a link to your website. Each consequential link either adds value to that first consciousness or subtracts from it.

Many times you can control which link Google finds first just by knowing where Google goes recurrently and effectively placing your link in its path. This is called "baiting" the Google bot to visit your website through this link.

Each link you place after this preliminary link should supplementary show Google that their first thought was and still is correct. Each subsiquent link is a "vote" so to speak to corroborate Google's original thought of what your website is about.

Placing that first link to be found by Google is only the first step, but a very important one. Choose your anchor text keywords vigilantly. Each incoming link you place after this one should serve to make lawful this first impression.

Social Media Optimization

Social Media Optimization...Boosting your Brand Image and Popularity

Social Media Optimization is the newest optimizing technique that is based on participations of users and social mediums. Via social media optimization, your brand gets much more exposure and interactions with the target and potential customers or communities. In this way, your website directly reaches to the customers.

Social Media Marketing makes sure that your brand gets the maximal social networking and media search results or SERP. SMO makes your website much more visible, well known and establishes your distinct brand. The best thing is that you are always connected with the customers whose feedback will let you shape your business to the perfection.

Does my website need Social Media Optimization? Yes, if your site:

• Looks Good but no one knows about it
• Does not have ample marketing and visibility
• Low Search Engine Ranking
• Has lesser Internet Traffic
• Conversion Ratio is pretty less
• Does not engage the visitors

Yah! I want to improve everything mentioned above!

Can You Help SEO.India-designers? Yes, we can as we do:

Link Building:
We build links with the active and quality websites so that you earn better internet drives. We also add inbound links so that your website is more powerful and has chances of search engine successes.

Bookmarking and Tagging:
We add your website with the most popular and used bookmarking websites so that users can access your info with quick buttons.

Social Networking Marketing:
We take your site to the social networks like Facebook, Linkedin, Myspace and many more. Here your website is directly exposed and advertised to the potential customers and communities.

Blog Marketing:
We create blogs especially for your websites with the major blogging websites like Blogger, wordpress and many more. With the blogs, customers are frequently updated and able to send/interact their thoughts and ideas.

Content Management:
With article submissions, press release, blog updations and other things make your website fresh and active.

Monitoring and Analysis: We in-depth monitor your website’s smallest and minutest progresses and add things what are required for better rankings and visibility. We give you regular analysis so that you are always aware about your website.

Social Media Optimization

Social Media Optimization or SMO is one of the latest methods of optimizing your web site. Through social media optimization, your website can be more easily connected with online communities and community other websites. Your website and its products or services reach out directly to target customers. The general concept behind SMO is nothing but optimizing a site in such a way that it gets more easily linked to and is highly visible during social media searches or during traditional searches. Social Media Marketing can increase your brand visibility to a great extent. It is almost equivalent to viral marketing because it has the all the ingredients in it to make your target customers discuss, analyze and express freely their opinions about your product or service.

We provide top-notch SMO services to our clients. Our Social Media Marketing services can shoot up your traffic inflow rate and establish your brand image amongst your target customers. Below are a few social media optimization techniques that we follow while doing SMO for our client's web site.

Link Building

Link Building is an important aspect of social media optimization. SMO deploys many techniques to create interactivity between websites and target customers and thereby drive in more traffic. We see that many websites are static and are not updated frequently. To create interactivity, SMO specialists add blogs, create white papers, or simply renew and update the content in the site will and eventually increase the link popularity of the site.

Tagging and Bookmarking

Tagging in social media optimization can be easily achieved by adding quick buttons to bookmarking sites like add to del.icio.us, digg, furl etc. We also make sure that pages include relevant tags, and suggested notes for a link. All the pages of the website must be tagged with popular book marking sites.

Rewarding Inbound links

The number of quality inbound links to a blog or a website is the indicator of a website's success and its link popularity. Social media optimization helps in getting a lot of inbound links to the site. Using concepts like 'Link Baiting', our Social Media Marketing experts attract a lot of traffic to the site. One of the social media optimization strategies reveals that using permalinks and by listing the recent linking blogs in the site will increase mutual visibility.

Allow your content to take a tour

Social media optimization is not just renewing the content in the site. Our team of experts makes sure that your content travels. We help you in having content that are in portable formats like audios, videos, and PDFs. Our experts also help in submitting the content in the relevant sites and this will make your content to take a tour. By doing this, your web site will be helped to gain links more quickly.

Let others use your content

One strategy of social media optimization is allowing others to use your content. This will easily drive in more traffic into your web site. Letting others use your content through RSS will also enable others to easily create mashups.