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Showing posts with label Google Algorithms. Show all posts
Showing posts with label Google Algorithms. Show all posts

Tuesday, March 15, 2011

How to secure your rankings after Google's latest update


Google's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back.

The update is not just about content farms : - 

Google's new algorithm targets low quality websites. It seems that Google defines a low quality website like this:
  • The website does not have enough content to be useful (shallow content).
  • The website has poorly written content.
  • The content of the website has been copied from other sites.
  • The content of the website is not useful.
  • With Google's latest update, it is not enough to have unique content on a website. It also doesn't help if there are many unique words on your web pages. The content has to be useful to your website visitors.

Even high quality pages can be affected

The low quality content on part of a website can impact the rankings of the entire website:

"It's important for webmasters to know that low quality content on part of a site can impact a site's ranking as a whole.

For this reason, if you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain.

Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content."

Things that you can do to make sure that Google does not penalize your site

There are several things that you can do to make sure that Google does not penalize your site:

Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.

It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.

Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.

Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Search engine optimization is not about getting high rankings for every possible keyword. It is about getting high rankings for the right keywords and about meeting the expectations of the website visitors.

If you have high rankings for the right keywords, your website will deliver many new customers to your business. If you give Google what they want, your website will get high rankings and more sales.

Friday, March 4, 2011

Search Engine Ranking Factors and Google Algorithms - TOP SEO INDIA




Do you want the #1 or Top rankings in search engines? This is the dreams of everyone. Everybody wants to get the Top position in search engine as it’s the point to increase your online business. Here on TopSEO4indiavg we discuss some search engine rankings factors and ranking formula that google uses to rank a web page and that also extremely very important to webmasters.


Search Engine ranking factors very important that affect how you listed in the search engine results and get the top position in search engines or SERPs. These are also important to get or increase your web traffic. Everybody is well familiar that Google is the main supplier of search engine traffic. These are the main search engine factors that are very important to get the top rankings in search engines and also familiar to most webmasters who take the advantage of every SEO tactic that is important to achieve top rankings.


These are the main ranking factors to consider:


1. Keywords In Meta Title And On the Page content
2. Keywords in H1 and H2 tags: - Use your targeted keywords in H1 or H2 tags also.
3. Internal Onsite Linking is very important.
4. Use Anchor Text while linking is Very Important Factor.
5. Use Keywords In Your domain Url if possible. : - Keywords in domain name also help you.
6. Use Quality and Relevant Content on your page. : - Website content is very important factor so content should be unique and relevant according to the topic. 
7. High Quality back links from Related Sites: - Do not forget the quality of the links over than quantity. High PR related and quality websites really helps you to rank higher in search engines. Do not consider the link from link farms, bad neighborhoods and spam sites.
8. Linking Popularity is also very important factor.
9. Do Not Use Duplicate Content on your Web Page.


These are most useful SEO factors that can help you to achieve higher rankings in search engines. Top SEO Agency India can help you to get higher rankings in search engine and Best SEO services for your website.


For More Details : - Top SEO India | Best SEO services